Bidding Models

CPA & Auto CPA bidding — pay for results

Define a conversion, set a target cost, launch. Auto CPA handles the per-source bid optimisation automatically — no spreadsheets, no manual updates.

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Bidding comparison

CPMfrom $0.30

CPCfrom $0.001

CPA (Beta)Your price

Auto CPAAll formats

Anti-fraud2 layers

Min. deposit$100

All bidding models

Choose the model that fits your funnel

All models are available in the self-serve dashboard. Switch between them per campaign at any time.

CPM

Cost per Mille

Pay per 1,000 impressions. Best for prospecting and building awareness at scale. Available on Popunder, Telegram Mini Apps, Bot Messages, and iMe Messenger.

CPC

Cost per Click

Pay only when a user clicks your ad. Full funnel control for In-Page Push and Web Push. Set a daily budget and maximum bid per click.

CPABeta · On request

Cost per Action

Define conversion via S2S postback and name your price. No conversion, no charge. Available on In-Page Push and Popunder (Beta — on request).

AutoRecommended

Auto CPA (All formats)

Set your target CPA. Our bidder automatically tunes CPM/CPC bids per traffic source to hit it. Needs S2S conversion tracking.

How Auto CPA works

4 steps from setup to scaled results

Enable S2S tracking

Connect your tracker (Voluum, Keitaro, Binom, BeMob, or direct postback URL). Mark conversion events.

Set target CPA

Enter the maximum cost per conversion you are willing to pay. No minimum commitment.

Launch campaign

Auto CPA collects conversion data per source. Bids are tuned automatically — no manual work required.

Scale winners

Sources hitting your target get more budget automatically. Underperformers are throttled in real time.

FAQ

CPA frequently asked questions

What trackers are supported for CPA?

Any tracker that can fire a server-to-server (S2S) postback URL with a click ID macro. Voluum, Keitaro, Binom, BeMob, RedTrack and direct integrations all work.

Is CPA available for Telegram formats?

Auto CPA is available for all 6 formats. Fixed CPA (Beta) is currently limited to In-Page Push and Popunder.

How long does Auto CPA need to optimize?

Auto CPA starts adjusting bids after 50–100 conversions per campaign. Give it 24–48 hours to stabilize before evaluating.

Can I combine Auto CPA with whitelists?

Yes. You can whitelist or blacklist specific source IDs while Auto CPA handles bid optimization across the rest.

Get started today

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or start earning today

Min. $100 deposit. First clicks within minutes of approval. Publisher payouts every 3 business days.

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